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Jobs To Be Done Playbook
Jobs To Be Done Playbook
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Jobs To Be Done Playbook

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Undertitel
Align Your Markets, Organization, and Strategy Around Customer Needs
ISBN
9781933820521
Språk
Engelska
Utgivningsdatum
2020-04-07
Tillgängliga elektroniska format
  • Epub - Adobe DRM
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