
Internet-Based Customer Value Management
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.
- Undertitel
- Developing Customer Relationships Online
- Författare
- Tymoteusz Doligalski
- Upplaga
- 2015 ed.
- ISBN
- 9783319098548
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2014-10-31
- Sidor
- 152