Spara
International Retailers’ Performance in Host Countries
Författare:
häftad, 2018
Engelska
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment.
- Undertitel
- The Roles of Strategies, Consumer Perceptions and the Local Environment
- Författare
- Lukas Morbe
- Upplaga
- 1st ed. 2018
- ISBN
- 9783658220686
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-05-03
- Förlag
- Springer
- Sidor
- 165
