Spara
International Direct Marketing
inbunden, 2007
Engelska
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
- Undertitel
- Principles, Best Practices, Marketing Facts
- Redaktör
- Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
- Upplaga
- 2007 ed.
- ISBN
- 9783540396314
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2007-10-01
- Sidor
- 326
