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Intelligent Support Systems for Marketing Decisions
Författare:
häftad, 2012
Engelska
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
- Författare
- Nikolaos F. Matsatsinis, Y. Siskos
- Upplaga
- Softcover reprint of the original 1st ed. 2003
- ISBN
- 9781461354154
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2012-10-30
- Sidor
- 514
