
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
- Undertitel
- A Global Brand-Driven Approach
- Författare
- Philip J. Kitchen, Marwa E. Tourky
- Upplaga
- Second Edition 2022
- ISBN
- 9783030764159
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2022-01-04
- Sidor
- 374