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Innovation and Export
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Innovation and Export

Författare:
inbunden, 2022
Engelska
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Undertitel
The Joint Challenge of the Small Company
Författare
Manon Enjolras
ISBN
9781786306203
Språk
Engelska
Vikt
454 gram
Utgivningsdatum
4.1.2022
Sidor
192