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Inclusive Branding
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
- Undertitel
- The Why and How of a Holistic Approach to Brands
- Författare
- Klaus Schmidt, C. Ludlow
- Upplaga
- Softcover reprint of the original 1st ed. 2002
- ISBN
- 9781349430154
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 1.1.2002
- Förlag
- Palgrave Macmillan
- Sidor
- 210
