
Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
- Undertitel
- Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
- Redaktör
- Krzysztof Kubacki
- Upplaga
- 2015 ed.
- ISBN
- 9783319109503
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2014-11-03
- Sidor
- 842