Hooked

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. Hooked changed my life. It s essential reading for anyone who wants to better understand their actions and habits Steven Bartlett, Diary of a CEO Nir Eyal taught Silicon Valley how to design behaviour and then reminded us to use that power responsibly;Mark Manson, Solved Podcast Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal s work helps us understand Ali Abdaal, Deep Dive Podcast In Hooked, Nir Eyal shows the fine line between persuasion and coercion and why ethical design matters more than ever Jim O Shaughnessy, Infinite Loops Podcast