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Handbook of Media Branding
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Handbook of Media Branding

Engelska
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
Upplaga
Softcover reprint of the original 1st ed. 2015
ISBN
9783319362489
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2016-10-22
Sidor
414