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Handbook of Marketing Decision Models
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Handbook of Marketing Decision Models

In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Upplaga
Softcover reprint of the original 2nd ed. 2017
ISBN
9783319860411
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-08-07
Sidor
598