
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- Undertitel
- Case Studies on Human-to-Human Marketing
- Upplaga
- 2023 ed.
- ISBN
- 9783031223921
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2023-07-20
- Sidor
- 213