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H2H Marketing
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H2H Marketing

inbunden, 2020
Engelska

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Undertitel
The Genesis of Human-to-Human Marketing
Upplaga
1st ed. 2021
ISBN
9783030595302
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2020-12-13
Sidor
267