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Globalization, Culture, and Branding

Författare:
engelska
213,40 €

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Författare
C. Torelli
ISBN
9781137331953
Språk
engelska
Utgivningsdatum
19.11.2013