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Global Brand Strategy
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
- Undertitel
- World-wise Marketing in the Age of Branding
- Författare
- Jan-Benedict Steenkamp
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9781349956999
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-07-12
- Förlag
- Palgrave Macmillan
- Sidor
- 319
