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From Chinese Brand Culture to Global Brands
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From Chinese Brand Culture to Global Brands

inbunden, 2013
Engelska
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Undertitel
Insights from aesthetics, fashion and history
ISBN
9781137276346
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2013-10-04
Sidor
219