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Explaining Consumer Choice
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Explaining Consumer Choice

Författare:
inbunden, 2007
Engelska
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Författare
G. Foxall
ISBN
9781403998620
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2007-06-27
Sidor
256