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Essentials of Global Marketing
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Essentials of Global Marketing

Författare:
pocket, 2012
Engelska
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Författare
Svend Hollensen
Upplaga
2 ed
ISBN
9780273756545
Språk
Engelska
Vikt
1026 gram
Utgivningsdatum
2012-07-19
Sidor
560