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Escalation of Commitment in Internationalization Processes
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Escalation of Commitment in Internationalization Processes

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.

Undertitel
The Role of Bounded Rationality in the Uppsala Model
Författare
Björn Röber
Upplaga
Softcover reprint of the original 1st ed. 2018
ISBN
9783319887142
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-08-25
Sidor
194