Entrepreneurship

How do young engineers set up a company in an unfamiliar sector? How do they succeed in the face of conquerors with structural innovation? This book explains the principles of entrepreneurship. It looks at what entrepreneurs actually do, at the entrepreneurial process in the making. The story begins before these leaderships are created, and takes us right up to the moment when they match a product with a market. This book is a pedagogical tool for those who want to create an innovative company or who are interested in this question. It offers analyses that will enable them to better understand the process of entrepreneurial innovation, and thus to implement it more effectively.