Enhancing the Managerial DNA of Your Small Business

Most people who start businesses do so with little or noexperience and no formal education in business or managementtraining. If this sounds familiar, this book has beenwritten expressly for you and anyone who aspires to createa business. This book fills some critical gaps in managerial knowledgethat cause many of the problems that small businessowners face as they try to navigate the business world withinadequate knowledge of how to manage a business. Inside,you will learn five core topics that will make the differencebetween success and failure: strategic planning, financing,marketing, managing cash flow, and managing costs. Thisbook also incorporates three topics that are very importantto small businesses: break-even analysis, legal businessstructures, and intellectual property protection.