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Emotion and Reason in Consumer Behavior

Författare:
engelska
100,80 €

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Författare
Arjun Chaudhuri
ISBN
9781136406904
Språk
engelska
Utgivningsdatum
14.8.2006