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Emotion and Reason in Consumer Behavior

Författare:
Inbunden, 2006
engelska
257,10 €

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Författare
Chaudhuri Arjun
ISBN
9780750679763
Språk
engelska
Vikt
360 gram
Utgivningsdatum
9.1.2006
Sidor
182