Discovering the Creative Industries

An introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource. Aimed at students new to the study of the cultural industries and/or new to the study of business, the author introduces the reader to relevant academic insights and perspectives, without losing focus on the essentials of practical business and management. Designed for students who wish to develop a management and leadership career in the cultural and creative industries, the book incorporates coverage of key business ideas and disciplines, from strategy to accounting and finance, through management, human resources and innovation to marketing and consumer behaviour. Each chapter introduces a major new business topic. Key sectors covered included the music industry, television, video games, and the performing arts. Relevant management tools and techniques are described and used.Managing the Cultural Industries is a valuable resource for new students of the cultural industries, as well as providing insights for reflective practitioners in the industry.