Digital Entrepreneurship in Practice: Principles and Strategies for Developing Online Businesses

A comprehensive textbook to building and scaling ventures in the digital economy.

Digital Entrepreneurship in Practice explains how digital entrepreneurship works in real organizational contexts and how new ventures can be developed, launched and sustained online. Written by Rebecca Fakoussa, this textbook is designed for undergraduate and postgraduate students studying business, management and entrepreneurship, with close relevance to courses in innovation, strategy and digital business.

Structured into five parts, the book guides learners from opportunity identification and idea generation through launch, growth and long-term sustainability. It examines how digital ventures are financed, organized and scaled, with focused discussion of platform models, customer experience, culture, operations, data and intellectual property protection. Global real-world examples from the UK, US, China, Nigeria, Dubai and Kenya provide insight into entrepreneurial practice across different digital markets.

This textbook includes:
- Clear learning outcomes and key concepts in every chapter
- Practical exercises, to-do lists and reflective activities
- End-of-chapter tasks and challenges to test understanding
- Digital models and frameworks for application in coursework and projects
- Online resources including lecturer slides and a teaching manual

Whether studying entrepreneurship or preparing to launch a digital venture, Digital Entrepreneurship in Practice equips students with the knowledge, frameworks and confidence to succeed in a rapidly evolving digital business landscape.