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Design and Brand
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Design and Brand

On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
Undertitel
The Influence of Product Form on the Formation of Brands
ISBN
9783824475940
Språk
Tyska
Vikt
310 gram
Utgivningsdatum
2002-03-28
Sidor
228