Spara
Customer Engagement Marketing
inbunden, 2017
Engelska
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
- Redaktör
- Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
- Upplaga
- 1st ed. 2018
- ISBN
- 9783319619842
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2017-09-06
- Sidor
- 328
