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Cultural Heritage Marketing
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Cultural Heritage Marketing

Författare:
inbunden, 2018
Engelska

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.

Undertitel
A Relationship Marketing Approach to Conservation Services
Upplaga
2019 ed.
ISBN
9783030002862
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2018-11-07
Sidor
158