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CREATING WORD-OF-MOUTH MARKETING
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CREATING WORD-OF-MOUTH MARKETING

Författare:
Engelska
This book teaches in a systematic way how invisible networks work. Readers can learn how to: build contagious attributes into the product at design stage; identify "network hubs" that influence others in the network; seed non-active networks early on; and design "tell a friend" promotions.
Författare
EMANUEL ROSEN
ISBN
9780006531609
Språk
Engelska
Vikt
230 gram
Utgivningsdatum
1.1.1900
Sidor
320