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Creating Corporate Reputations
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Creating Corporate Reputations

Författare:
Engelska

Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a framework to enhance their corporation's desired reputation.

Undertitel
Identity, Image, and Performance
Författare
Grahame Dowling
ISBN
9780199252206
Språk
Engelska
Vikt
475 gram
Utgivningsdatum
2002-06-13
Sidor
320