
Content Everywhere
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
- Undertitel
- Strategy and Structure for Future-Ready Content
- Författare
- Sara Wachter-Boettcher
- ISBN
- 9781933820873
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2012-12-12
- Förlag
- Rosenfeld Media
- Sidor
- 240