
Consumer Nationalism and Barr’s Irn-Bru in Scotland
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.
- Författare
- David Leishman
- Upplaga
- 2020 ed.
- ISBN
- 9783030533816
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2020-10-02
- Sidor
- 264