Consumer Health and Integrative Medicine

Today, being a health consumer encompasses more than being knowledgeable about traditional medicine and health practice it also requires one to be well-informed about the expanding field of complementary and integrative health and healthcare. Consumer Health and Integrative Medicine: A Holistic View of Alternative Medicine Systems and Complementary Healthcare expands upon the many alternative modalities that other consumer health texts overlook. It includes chapters on major alternative medicine systems and healing modalities, including Ayurvedic medicine traditional Chinese medicine naturopathic and homeopathic medicine mind-body interventions energy therapies botanicals aromatherapy and essentials oils and manipulative and body-based therapies. The authors' mission is to help readers increase their knowledge base and become informed consumers.

Key updates include:
•New research and statistics regarding the various complementary and alternative methodologies.
•Three New Chapters: Native American Medicine and Healing Traditions (8), Kampo Medicine of Japan (11), and Traditional Arabic and Islamic Medicine (TAIM) (12)
•Changes in terminology to comply with updated National Center for Complementary and Integrative Health (NCCIH) terminology.
•New information on the cost of health care in the U.S. as compared with other advanced countries, including prescription drug prices.
•Added content on health product advertising practices, including internet-based and social media advertising.
•Discussion of how consumers can protect their rights and more detailed information on current types of fraud.