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Consumer Behaviour
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Consumer Behaviour

Författare:
Engelska
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Undertitel
Perspectives, Findings and Explanations
ISBN
9781137003768
Språk
Engelska
Vikt
744 gram
Utgivningsdatum
4.12.2012
Sidor
536