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Complete Idiot's Guide to Marketing, 2nd edition
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.
- Undertitel
- Priceless Pointers on the Classic Four P s Product, Place, Price, and Promotion
- Författare
- Sarah White
- ISBN
- 9780241881590
- Språk
- Engelska
- Utgivningsdatum
- 4.11.2003
- Förlag
- DORLING KINDERSLEY LTD
- Tillgängliga elektroniska format
- Epub - Adobe DRM
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- E-boksläsare i mobil/surfplatta
- Läsplatta
- Dator
