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Competitive Dynamics in the Mobile Phone Industry

Författare:
Inbunden, 2013
engelska
72,80 €

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Författare
C. Giachetti
ISBN
9781137373694
Språk
engelska
Vikt
518 gram
Utgivningsdatum
22.7.2013
Sidor
147