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Competitive Advantage of Customer Centricity
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Competitive Advantage of Customer Centricity

inbunden, 2017
Engelska

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

Upplaga
1st ed. 2017
ISBN
9789811044410
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
14.6.2017
Sidor
330