
Co-Creation of High-Tech Products in the B2B Domain
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.
- Författare
- Leontin Karl Grafmüller
- Upplaga
- 2020 ed.
- ISBN
- 9783658284114
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2019-11-13
- Förlag
- Springer Gabler
- Sidor
- 196