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Co-Creation of High-Tech Products in the B2B Domain
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Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

Upplaga
2020 ed.
ISBN
9783658284114
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2019-11-13
Sidor
196