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Co-Branding
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Co-Branding

Författare:
inbunden, 1999
Engelska
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets.
Undertitel
The Science of Alliance
Författare
T. Blackett, R. Boad
ISBN
9780333760895
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
1999-09-24
Sidor
150