
Character Merchandising
This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.
- Undertitel
- Protection Under IP Laws
- Författare
- Vandana Mahalwar
- Upplaga
- 2024 ed.
- ISBN
- 9789819756278
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2024-09-01
- Sidor
- 150