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Cause-Related Marketing
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Cause-Related Marketing

inbunden, 2021
Engelska
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
Undertitel
Case Studies From a Global Perspective
Upplaga
2021 ed.
ISBN
9783030654542
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2021-03-28
Sidor
435