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Building Brand Value the Playboy Way
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Building Brand Value the Playboy Way

Författare:
inbunden, 2009
Engelska
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Författare
S. Gunelius
ISBN
9780230577893
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2009-09-16
Sidor
188