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Building Brand Authenticity
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Building Brand Authenticity

Författare:
inbunden, 2009
Engelska
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Undertitel
7 Habits of Iconic Brands
Författare
M. Beverland
ISBN
9780230580312
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2009-10-22
Sidor
219