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Brand Storming
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
- Undertitel
- Managing Brands in the Era of Complexity
- Författare
- M. Fioroni, G. Titterton
- ISBN
- 9780230222434
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2008-12-12
- Förlag
- Palgrave Macmillan
- Sidor
- 223
