
Brand Choice and Loyalty
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.
- Undertitel
- Evidence from Swiss Car Registration Microdata
- Författare
- Beat Meier
- Upplaga
- 2020 ed.
- ISBN
- 9783658280130
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 8.10.2019
- Förlag
- Springer Gabler
- Sidor
- 109