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Beyond Hofstede
inbunden, 2009
Engelska
140,70 €
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
- Undertitel
- Culture Frameworks for Global Marketing and Management
- Redaktör
- Cheryl Nakata
- ISBN
- 9780230202399
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2009-07-16
- Förlag
- Palgrave Macmillan
- Sidor
- 290
