Basic Marketing Research

Facts101 is your complete guide to Basic Marketing Research. In this book, you will learn topics such as The Marketing Research Process, Research Design Alternatives and Qualitative Research, Information Types and Sources: Secondary Data and Standardized Informa ..., and Data Collection Methods plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.