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B2B eCommerce
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.
- Undertitel
- Basics, Business Models and Best Practices in Business-to-Business Online Trade
- Författare
- Gerrit Heinemann
- Upplaga
- 1st ed. 2023
- ISBN
- 9783658385279
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2022-11-12
- Sidor
- 205
