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B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
- Författare
- Philip Kotler, Waldemar Pfoertsch
- Upplaga
- 1st ed. Softcover of orig. ed. 2006
- ISBN
- 9783642064708
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2010-02-12
- Sidor
- 357
